Gabe Jimenez is the director of retail and branded merchandise for the Miami Dolphins and Hard Rock Stadium, which includes the Miami Open and Formula 1’s Miami Grand Prix. In his role, Jimenez oversees the organization’s in-house retail operations, licensed programs, brand collaborations, and merchandise strategies.

In his 3 years with the organization, Jimenez executed local brand collaborations across all properties, launched an internal retail brand for the Miami Dolphins and F1 Miami, led acquisition of retail business for concerts and the Miami Open, and won Retailer of the Year for the NFL in 2023.

Born and raised in Los Angeles, Jimenez formerly worked as the senior manager of retail and merchandise marketing for the Los Angeles Rams, winning a Super Bowl with the team in 2022. While at the Rams, Jimenez worked on the team’s re-brand, launch of new jerseys, and opening of SoFi Stadium in 2020.

Jimenez’s passion for creativity and culture is what drives and inspires his work. He is a brand and storytelling expert at heart, leveraging the local market and culture to authentically activate his programs and projects.