Sarah M. Swanson is the Chief Marketing Officer for the World Surf League, the global home of competitive surfing. In her role as CMO, Sarah oversees all marketing, communications, insights and growth strategies for the WSL. Utilizing the strength of the WSL Championship Tour, the roster of global athletes, and off-channel opportunities from the Olympics to ABC and Apple TV+ series, Sarah is charged with driving and growing the brand of the WSL across all fan engagements.  Prior to the WSL, Sarah was with the NFL for nine seasons, serving as Head of Marketing for NFL UK and as Vice President of Marketing for NFL Network in Los Angeles. 

Sarah is a graduate of Georgetown University in Washington, DC and has an MA in Arts Administration from Goldsmith’s College, University of London. She previously spent time in London and New York launching and promoting West End and Broadway shows. 

Sarah is an Emmy Award winning Executive Producer for the 2013 Leon Sandcastle NFL Combine and Draft creative campaign.