Blaire Houston is a director of fan development for the Washington Wizards, bringing expertise in community engagement and marketing strategies within the sports industry.

At the Washington Wizards, Houston was a senior manager and manager of fan development. They co-produced community video content and managed the Wizards' Black Owned DMV Program, overseeing research, marketing campaigns, and business opportunities for program partners. Houston has also strategized and managed large-scale initiatives and NBA League-wide community platforms, including Back-to-School, Hoops for Troops, Black History Month, and more.

Their work also includes managing fan development and marketing department coordinators and hiring and managing seasonal fan development interns. They have assisted in building and executing NBA League-wide social responsibility and community initiatives in the DC market, and served as a point of contact for the Washington Wizards and Bullets Alumni Association, coordinating programming, events, communication, and paid appearances. They have also created impactful programs that reach new fan segments and are sellable opportunities for corporate partners, and managed the community ticket program, which donates thousands of tickets to the DC community annually.

Building on experience at Sun Devil Club, Houston served as marketing manager, email strategy, and marketing coordinator. They created marketing and promotions strategies, oversaw pre-game and post-game activities, and assisted in planning and fulfilling sponsorship obligations and game day activations. They have also worked for the New Jersey Devils, the Camden Riversharks, and Georgetown University Athletics.